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BEHIND THE SCENES: Ralph Lauren 4D.

For the past decade, the people at Ralph Lauren have been looking for creative and innovative ways to digitally reach their customers.

Last year, they created a live “4D” experience for their consumers in both New York and and London. It was amazing. However, I find the “Behind the Scenes” footage to be even more fascinating. Take a look. 

If you would like to see the finished product, click here.

CHECK IT!